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Ugly? You better be interesting.
The more we need a website, the more we’re prepared to put up with a poor design. Amazon’s layout is famously basic but effective. Consider the following after a search for paper towels: And the...
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Mobile is here and you’re not ready
It’s easy to forget that the PC in your pocket is a mobile phone. It’s easy to forget that it’s even a phone. I rarely use the torch/flashlight app, but it still gets used more than the phone...
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It’s time to throw away your sales funnels
Why do we use the analogy of a funnel for our website visitors? Could it be wishful thinking? A funnel is designed to conduct the flow of liquids or other substances into a container with a small...
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Good news everyone!
Every morning I spend half an hour looking at news and commentary from a wide variety of sources. Yet it’s only recently that I’ve become aware of how the quality and creativity of the headlines and...
View ArticleThe reality of first impressions
How much of an impact does the first impression have on a website? We already know that visitors don’t really spend any time in deciding – they make snap judgments. So why do so many websites fail to...
View ArticleWebsite teardown: Business of Software
Having your website critiqued by a fresh set of eyes can be useful, as we’re so used to seeing our websites that we’re effectively blind to any issues that may be staring visitors in the face. This...
View ArticleWebsite teardown: BrickOvenBaker.com
Today’s website teardown is a little brutal. I’ve been in touch with today’s victim, and in the last email he had the following to say: “Dave, please be as brutal as you need to be.” I am delighted to...
View ArticleRepel Your Visitors – with examples
I’ve put together a non-exhaustive list of more than thirty ways to ensure that visitors to your website don’t stick around. I suspect that most people reading this are guilty of at least one or two....
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Your website designer knows nothing about SEO (probably)
Nobody wants to redesign their website, but we’re all going to have to do it at some point. Eugh. This post will make sure that your next website redesign won’t destroy your Google traffic. It might...
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Three mistakes that your website is making
When’s the last time you tweaked your website’s main pages? Not a complete redesign. You don’t have time for that. But what if I told you that your website is almost certainly making at least two out...
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